Hi! I’m Ryan.
Customer experience-driven web professional with a diverse background in website design and implementation, custom content creation, digital marketing asset development and more.
Seeking to incorporate contemporary digital marketing techniques to build upon a decade’s worth of traditional customer management experience. Specifically focused on aligning client marketing needs with their unique branding strategies.
Web Design + SEO
Speedy, sleek + responsive web experiences that are equally entertaining and functional. We’ll begin by discussing what your site needs to accomplish and proceed by designing your unique product. Experience with static sites, WordPress, ecommerce and more.
Digital Marketing
Developed + actionable strategy including SEO + keyword generation, SEM, social media and email campaigns. We’ll work to ensure your site is seen by exactly the audience you want to use it. Keep the customers you have engaged while actively finding new ones.
Content Creation
Both digital + print assets designed to be eye-catching and informative. We’ll discuss your voice and mission so tailored but unique content will always be locked and loaded in your arsenal. Your voice, elevated and expanded.
Skill Set
A varied skill set makes for happy clients!
Selected Works
Check out some of my recent projects below.
Experience + Education
Download full PDF resume below
Web Designer + Digital Creator
2017 – Present · Freelance/Rycasale.com
Working on and have completed a variety of freelance projects focused primarily on small business website and branding revamps, including the integration of designed marketing assets and SEO strategy. Experience also includes a new product launch featuring website design, promotional video, pdf one-sheet, and executing a MailChimp awareness campaign.
General Manager
2018 – 2019 · Blu Jam Cafe
Oversaw the entire operations of a successful ($2+ million/year) and established LA restaurant. Role included full management of day-to-day operations in addition to payroll, personnel/HR duties, training, designing internal assets and documents, acting as a liaison with various regulatory boards, building brand awareness, acquiring catering clients, and community outreach.
Manager + Marketing Creator
2017 – 2018 · Solutions Lounge
Managed the floor and focused time as the in-house digital designer for the new business venture combining a restaurant with an escape room attraction. Created, hosted and maintained company website, included generated keywords, Google 360 integration and SEO strategy. Additionally, designed all digital and print assets including ads, menus, postcards, coupons and a travel banner.
Udacity Nanodegree
2019 · Digital Marketing
Experience included hands-on projects involving SEO, SEM, email marketing, keyword analysis, marketing strategy, and social media marketing techniques alongside mentorship from industry professionals.
Northeastern University
2010 – 2017 · Boston, MA
BA Political Science, Biology Minor – Senior Capstone project involved creating a mock website and defining the rationale of an online public opinion synthesizer capable of predicting accurate voting behavior, in an effort to enhance outdated polling techniques.
